We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky.
That’s why we have developed a wide array of marketing tools and materials. Starting from infographics and one-pagers to messaging templates and video material; all these resources can help you promote your collaboration with the Rainforest Alliance.
Can’t find what you’re looking for? Or do you need materials in another language? Contact marketing@ra.org.
Creative assets to attract consumer attention and promote your products with the Rainforest Alliance seal.
Download our digital assets and messaging templates for Follow The Frog, to be used on all your social media channels.
Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.
Key messages and more for your promotional materials or product packaging.
B2B one pagers about our crop specific certification programs, sustainability approach, and other business offerings.
Graphical explanations of our certification process, impact, and mass balance sourcing.
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.
We’re All In. Are you? The first step is to download our handy campaign toolkit – made especially for our corporate partners. The toolkit has all the creative assets and ready-to-use messaging your company needs to join our campaign.
Ready-to-use video that showcase the essence and key message of the “Pessimism is out. We’re All In’” campaign.
Ready-to-use video that showcase the essence and key message of the “Pessimism is out. We’re All In” campaign.
Ready-to-use creative asset that showcases the essence and key message of the ‘’Pessimism is out. We’re All In’’ campaign.
Ready-to-use creative asset that showcases the essence and key message of the ‘’Pessimism is out. We’re All In’’ campaign.
Ready-to-use stat from commissioned consumer research that highlights consumers’ attitudes toward taking action on climate change.
