Resources for marketing professionals that promote products with the Rainforest Alliance Certified seal.
Conveying a strong message starts with thinking about what makes an impactful story for your audience. We take a holistic view by focusing on the three well known pillars of sustainability: people, planet, and profit.
The Rainforest Alliance marketing team offers a wide array of tools and materials to help you communicate your sustainability story.
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Free marketing tools and resources to help you communicate about the Rainforest Alliance.
Learn all about our seals and logos and how to use them.
Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.
This module provides a step-by-step overview of the actions you can take to mitigate specific child labor risks. Actions discussed include awareness raising, training, child labor monitoring &... View more
This module provides a practical overview of Rainforest Alliance’s approach to tackle child labor through our 2020 Sustainable Agriculture Standard’s assess-and-address system. This system includes... View more
This module provides step-by-step guidance on how to conduct a basic and in-depth risk assessment on child labor and how to plan and track your mitigation actions.... View more
We’re All In. Are you? The first step is to download our handy campaign toolkit – made especially for our corporate partners. The toolkit has all the creative assets and ready-to-use messaging your company needs to join our campaign.
Ready-to-use video that showcase the essence and key message of the “Pessimism is out. We’re All In’” campaign.
Ready-to-use video that showcase the essence and key message of the “Pessimism is out. We’re All In” campaign.
