Here you can find an overview of all the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.
Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands and retailers that work with the Rainforest Alliance.
During this week, companies from all over the world take their customers and staff along on their sustainability journey and show how they can make better everyday choices by simply looking out for our little frog on items in their grocery store.
Join the Follow the Frog campaign and increase your brand value by sharing the story behind your company’s journey with our little green frog.
Want to keep up to date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.
Our 2023 campaign reached 28.4 million people globally. The recap includes performance results and examples of company activations.
Download our messaging framework and building blocks to shape your company’s consumer communication around the frog seal.
Check out this global communications toolkit and the resources below. We offer ready-to-use and customizable creative assets and messaging in different languages.
Download 2023 Digital Assets >
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.
Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.
Did you know that employees are one of the most valuable ambassadors for sharing a company’s sustainability story? Follow the Frog is a great opportunity to inspire your team and educate staff about your company’s commitment to sustainability and work with the Rainforest Alliance.
Through our 2023 campaign we reached out to 28.4 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
Are you ready to Follow the Frog? The first step is to download our handy campaign toolkit—made especially for our corporate partners. The toolkit has all the creative assets and ready-to-use messaging your company needs to kick-start your own Follow the Frog campaign. And the best part? You have lots of language options to choose from!
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance. This set contains assets that can be customized, with space for companies to add their own logo.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
